Our team begins with a core group of experts. We then engage additional specialists through our alliances as needed. If we need a thought leader from a globally recognized academic institution, we make the call. Our rich network ensures the right team works with you.

ALEX WRAY

Founder and CEO

Alex founded his leadership development firm in 1993 to grow leadership capacity, transform culture and achieve extraordinary business results. He has served a broad range of clients from small entrepreneurial start-ups in the Silicon Valley to the CEO offices of both Motorola and Ford Motor Company. The majority of his experience is with energy, financial, pharmaceutical, manufacturing and professional services sectors. Their common challenge is that the status quo must change. Alex believes an organization won’t change until its leaders change. He links a leader’s development to the results that matter most. He  is an  innovator and implementer that thrives “where the rubber meets the road.” 

Since 2013, Alex’s focus has been on accelerating the rate at which leadership capacity can be developed. It has resulted in programs that bring an innovative blend of executive coaching, group coaching and workshop facilitation. At the core of these corporate programs are the principles of Structural/Systems Thinking and ground-breaking insights of Harvard University Professors Bob Kegan and Lisa Lahey. Alex learned from Kegan and Lahey in serving one of the world’s largest wealth managers on their journey of transformation.

Alex has a unique ability to simplify complex topics. He frames his message in stories of relatable, real life people; perspectives from the science of habit change, and emerging insights from neuroscience. Alex started teaching executive education in 1996 in his home town of Vancouver, at Canada’s globally ranked Sauder School of Business at the University of British Columbia. He is a member of faculty at the Innovation Academy, part of University of Notre Dame’s Executive Program.

BRAD HERBERT

Executive Coach

Brad Herbert is a certified Leadership Coach with 27+ years in HR spanning multiple sectors, countries, fast-growth start-ups, and Fortune 500 companies where he held executive roles. He specializes in cultivating adaptability via assessments, coaching for individuals and teams, and custom leadership development programs. Blending progressive talent theory and strategies, pragmatism, and a positive, casual style Brad’s partnership helps leaders achieve results, develop outstanding leaders, and strategically approach people and culture development to stay ahead of the growth curve and thrive in increasing complexity. He has a Bachelor’s Degree in Business from Michigan State University, a Master’s Degree in Industrial and Labor Relations from Cornell University, is a graduate of the Coaching & Leadership Programs from the Coaches Training Institute, is a Professional Certified Coach by the ICF, and holds certifications in The Leadership Circle Profile & System, and Hogan assessments. He has a deep interest and additional training in adult development (the Immunity to Change and MindShift methodologies), neuroscience, and adaptability, leadership, and culture.

CARA MILLER

Executive Coach

Cara Miller, MDiv, PhD is an author, professor, coach, and consultant in the fields of leadership formation, organizational change, the psychology of adult development and learning. Dr. Miller has been affiliated with Harvard University as a Teaching Fellow and Instructor in Harvard’s Programs in Professional Education. Cara draws on developmental psychology to coach senior leaders in many contexts (individuals, partnerships, teams, boards). She utilizes adaptive leadership theory to consult to organizations from diverse industries engaging in deep culture change efforts (military, higher education, finance, ministry, manufacturing). She orchestrates the application of innovative organizational theory and methods to inform the architecture, governance, leadership development, performance strategies, and review processes for companies seeking alignment between their people strategy and their financial strategy. Dr. Miller is an insightful, steady coach, a bold, innovative change consultant, and a lively, interactive, and fun facilitator; all informed by foundational theory and cutting-edge practice.

KIM fRERICHS

Executive Coach

Kim dedicates her work to growing strong leaders, teams and organizations able to bring their best to the world's needs. Whether coaching executives, facilitating team building and strategic planning retreats or training managers and teams in leadership skills, Kim has been privileged to see clients stretch into new capacities for awareness, agility, innovation and impact. The complexity of today’s challenges are a call for this kind of stretch, and Kim cherishes the opportunity to help unleash brilliance in the workplace, gratefully throwing her shoulder against the wheel alongside her clients as they move towards a brighter future.

Kim’s depth of listening, breadth of perspective and strategic, whole-systems thinking is grounded in over 3000 coaching hours and work with a global set of clients from multiple sectors, industries and disciplines. Kim’s facility with the human side of change and innovation draws upon years of engagement with cutting-edge leadership development programs (as participant, practitioner, mentor and faculty), as well as personal experience - leading company-wide change initiatives while a leader at Boeing, and encountering over 15 years of marketplace transformations as a small business owner. Kim is also known for the depth of her work with leadership presence and nonverbal intelligence, and for her ability to help clients find their own way to access these capacities.

JEREMY JACKSON

Psychometrician

Jeremy is a specialist in psychometrics, measurement theory and non-metric multivariate data analysis. Prior to joining Wray Group, he was vice president of consulting with a Canadian human resources consultancy. In that role, he developed a web-based human resources measurement tool and led a team in the development of the firm's feedback, analysis and reporting technology. Jeremy has authored or co-authored more than 20 peer-reviewed publications. He earned his PhD from Simon Fraser University and now teaches at Douglas College and the University College of the Fraser Valley.

MICHAEL BERGER

Executive Coach

For the past nine years, Michael has been working at the executive and C-suite levels of both public and private sector organisations in New Zealand and Australia, the West coast of the US and Southeast Asia. Prior to that, his work was based in Washington DC, working with businesses across a range of industries, mostly in New York City and in the DC area. Whether he is coaching a senior executive or supporting an executive leadership team, Michael works with his clients to find the unexpected route to becoming more effective and more deeply engaged. Through clear and gently held observations and questions, Michael enables his clients to honestly reflect on their beliefs, assumptions, and actions. His commitment is to helping them uncover the ways to be better today and tomorrow than they were yesterday. Michael has a Masters degree in Organisation Development and a Bachelor of Arts in English. He earned a certificate in Executive Coaching from Georgetown University in 2003 and has been coaching teams and senior leaders ever since. He is a Growth Edge certified coach, uses a wide variety of assessment tools (the Leadership Circle 360, the Hogan, the MBTI, etc.) to fit the needs of the client.

vIC OKERLUND

Executive Coach

Vic is a leadership development coach, teacher and consultant. For over 25 years, she has been involved in organizational and leadership development, counseling, training, consulting and coaching. She has had the privilege to study and explore with some of the top thinkers in the fields of adult development, generative leadership, somatic psychology, conversational capacity and ego and spiritual development — all informing her interdisciplinary approach to coaching, consulting and teaching.

At the core of her work is her deep commitment to provide experiences that bring her clients closer to understanding their growth edge and an expanded way of seeing their world. She helps them engage in their world and their leadership in a bigger more courageous way... for the sake what of what matters deeply to them. She is known for her deep listening, her ability to move fluidly between a variety of coaching and learning methodologies and the design of individualized safe to fail experiments that open new possibilities for her clients. In addition to her private practice, she is affiliated with Minds at Work, Robert Kegan and Lisa Lahey's consulting organization, serving their clients as a Certified Immunity to Change Coach. She has served on the faculty of Harvard's Graduate School of Education, as a teaching fellow and program coach.

WENDY WRAY

Managing Partner 

Wendy draws on a diverse set of skills in consulting, training, marketing, business management and operations to ensure we deliver exceptional experiences for our clients. She brings a flexible yet analytical style to ensuring a customized approach for each client. Her practical focus, analytical mind, positive energy and drive allows her to consistently deliver high-quality client work and manage all facets of the business. In addition to managing the firm for 25 years, she has raised three amazing young adults, and actively serves in her community and on the boards of several not-for-profit organizations.